BID Objectives

Swansea BID works hard to make Swansea City Centre a better place to shop, study, stay, visit and do business.  It aims to drive the City Centre forward, improving experiences, standards and adding value, working in collaboration with all sectors.

We help make Swansea City Centre a cleaner, safer and more welcoming place, raising its profile through events and marketing campaigns, bringing direct benefits to businesses, and enhancing the City Centre users’ experience. We enable a co-ordinated investment in the place management and marketing of Swansea City Centre and its businesses, delivering on a set of agreed business priorities, addressing five core themes identified and agreed upon during the formation of the most recent business plan.

In 2020/21, Swansea BID swiftly responded to COVID-19 and put a recovery framework in response to the pandemic emergency, from crisis management to future transformation. We have remained agile in our response and have reallocated resources to support businesses.

PANDEMIC RESPONSE

Responding

Business Support
We significantly scaled up our communications with our levy payers, sharing updates from trusted sources, ensuring clear and concise messages. We also provided emergency support by continuing to be at the end of the phone and emails seven days a week throughout the pandemic. We ran and facilitated webinars to ensure our businesses could ask local authority departments and industry experts questions.

Partnership Working
Using our fifteen years of partnership working, we stepped up. We provided leadership to our businesses ensuring support was coordinated, and our BID area operated effectively, managing fast-moving and very fluid circumstances.

Information to Governments
We participated and provided information to nationwide lobbying for business support and worked closely with the local authority, governments and national bodies. We provided insight to decision-makers helping influence support and grant funding for our businesses.

Street Teams
The Ranger team we fund towards continued to operate and provide an excellent service throughout the COVID pandemic to our essential businesses and staff and ensure non-essential companies were safe and that any issues reported swiftly.

The BID office team and Rangers continued to work closely with South Wales Police through the pandemic. Police Officer presence was increased in the BID using our intelligence to allocate resources, helping deter and manage anti-social behaviour and criminal matters.
Our cleansing team also continued to operate through the pandemic sanitising outside areas of essential businesses and public spaces, removed graffiti, and provided rapid response cleansing services to essential companies. They also worked in partnership with our Local Authority to undertake street cleansing in preparation for the city centre reopenings.

Sign Posting Communications
We significantly increased our signposting and communication's actively promoting businesses that remained open and hospitality businesses offering takeaways through our digital and technology-driven platforms.


Reopening

Co-ordination & Communication
Our scaled-up proactive and targeted communications included providing information on relevant sector-specific COVID regulations to businesses and updating when needed. Our mature partnership working and insight led to successful reopening plans implemented through a well-established and experienced multi-agency approach. This included branded signage and messaging in the BID area and a series of webinars to support our businesses as they prepared to reopen after the lockdowns.

Reopening Pack
We sourced over 5,000 items of PPE from local businesses to keep the spend local supporting the foundation economy, provided companies with free risk assessments working with local professional consultants, COVID safe and messaging posters and thousands of keeping your distance floor decals. Through our long-standing relationship with the University of Wales Trinity St David's, we delivered c. One thousand visors to provide to our businesses, helping them get back on their feet quickly when reopening.

COVID Rangers
We supported the local authority in securing funding for four COVID rangers helping the existing ranger team on a day to day basis. This specific team focuses on social distancing, public communications and assisting the permanent ranger team daily.

Recovery
Like other businesses, we pivoted and adjusted to the new normal as people safely returned to our BID area and businesses.

Transportation
Using our mature partnership with our Local Authority, we facilitated securing new parking offers of £2 all day after 9.30 am in all Local Authority BID area car parks helping to swiftly recruit and retain people into the area and our businesses.

Marketing & Promotion
We reallocated resources to launch a local shop campaign over the Christmas period securing over £14,000 in external funding to support it. Our campaigns focused on support our businesses reached over 1 million people and saw an increase in digital engagement of 17%.

Outdoor Adaption Grants
We lead on the outdoor adaption grant for the BID area. We worked with eligible businesses to provide over £280,000 in grant funding to transform their outside areas, enabling them to trade through and beyond COVID in line with the government guidelines.

Going Forward
Swansea BID is at the heart of the continued growth, marketing, and management of the city centre's commercial aspect, making those confident statements about the city's incredible strengths, successes and appeal and celebrating its uniqueness while resulting in a lasting economic effect, bringing business benefits.

Collaboration is vital, with inspirational leadership and strong working relationships across the city centre delivering impact—Swansea BID is best placed to respond nimbly to the needs and requirements of those in the BID area.

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PARKING & TRANSPORTATION – INCREASING

INCREASING visitor and shopper numbers delivering and/or promoting Parking & Transportation offers:

£1 for 3 hours at St Davids multi-storey Car Park all year round

£1 Park & Ride offer into the City Centre

Bespoke FREE parking days such as on Small Business Saturday

FREE parking every Sunday at all Local authority City Centre car parks

Bus offers into the City Centre from shopper profile target areas

Boxing day Park & Ride service

Santander Cycle Scheme working with Swansea University as lead

Discounted parking offers and discounts to City Centre workers

Embracing online shopping by introducing designated Click & Collect spaces

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SAFETY & SECURITY – CREATING

CREATING a safer and more secure visitor, shopper and trading environment by:

Part- funding City Centre Rangers

Provide additional Police Officers 

Providing Taxi Marshals during the Evening & Night Time Economy

Provide Night Marshals

Provide Evening & Night Time Economy Officer who holds the BIIAB Level 2 in Assessment of Licensed Premises

Manage the Best Bar None scheme and awards

Support Purple Flag Accreditation 

Support and provide Safe Space project


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MARKETING & EVENTS – PROMOTING

We are busy PROMOTING the City Centre and its businesses with a programme of events, marketing campaigns and promotions:

Attracting visitors and shoppers via our The Big Heart of Swansea brand

Big Heart of Swansea Loyalty card and App

Holding and supporting a calendar of events in the City Centre to attract visitors

Generating media coverage of Swansea BID and BID Business activities

Promoting the work of the BID and its businesses via a full range of social media channels

BID area Real Towns Tour App

Professional videography and photography of the BID area, its businesses and our events helping promote and raise awareness

Regional marketing campaigns championing the BID area and its businesses

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COMMERCIAL BUSINESS & FACILITATION – DEVELOPING

DEVELOPING the City Centre as an attractive place to invest and giving businesses the tools to flourish

Being a forthright and respected voice for BID businesses on a local, regional and national level

Identifying and reducing essential running cost savings for BID Businesses

Welcoming new businesses who have set up shop in Swansea City Centre

Holding free BID Benefits events held to support BID area businesses with practical advice

Providing free information and data to potential investors

Offering guidance on training, networks and grants

Sourcing shopper profile and demographics statistics

Deliver the Creative Bubble project in partnership with UWTSD

Facilitate, support and manage diverted giving scheme - Have A Heart

Facilitate and co-fund Wind Street £2.1M pedestrianisation feasibility study

Securing over £1.5m in grant/funding business support

Securing over £500,000 in BID area business direct bottom line savings

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CLEANSING & ENHANCEMENT – IMPROVING

We are always IMPROVING our City Centre to make sure it is attractive, clean and inviting

Removing Chewing Gum

Remove Graffiti and materials from the private realm

Street washing

Taking part in handy-man schemes and projects

BID area caretaker schemes and projects


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