BID Objectives

Swansea BID works hard to make Swansea City Centre a better place to shop, study, stay, visit and do business.

Our five areas of focus are –

Parking & Transportation offers INCREASING visitor and shopper numbers.

Safety & Security operations CREATING a safer and more secure visitor/shopper and trading environment.

Marketing & Events PROMOTING the City Centre and its businesses through our Big Heart of Swansea brand helping to attract visitors/shoppers.

Cleansing & Enhancement operations IMPROVING the physical visitor/shopper and trading environment.

Commercial Business & Facilitation further DEVELOPING a strong recognised and respected businesses voice, recruit new and support existing businesses through reduced business costs/bottom line and providing advise/guidance on training, networks and grants.

Like any business growth is important, so additional projects that further support and benefits City Centre Businesses, economy and vibrancy of the BID area are reviewed within the constraints of BID income providing the BIDs aims/objectives are adhered to. 

As well as achieving our core goals, we strive to organise, oversee or support other projects that benefit City Centre Businesses, within the constraints of our BID budgets.


INCREASING visitor and shopper numbers by delivering Parking & Transportation offers:

£3 for 3 hours at all City Centre NCP Car Parks all year round

Bespoke FREE parking days such as on Small Business Saturday

Promote FREE parking every Sunday at all Local authority City Centre car parks

Offering bespoke bus offers including the BID area

Provide Boxing day Park & Ride service

Delivering discounted parking offers and discounts to City Centre workers

Embracing online shopping by introducing designated Click & Collect spaces

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CREATING a safer and more secure visitor, shopper and trading environment by:

Part- funding City Centre Rangers

Provide additional Police Officers 

Providing Taxi Marshals during the Evening & Night Time Economy

Provide Evening & Night Time Economy Officer who holds the BIIAB Level 2 in Assessment of Licensed Premises

Manage the Best Bar None scheme and awards

Support Purple Flag Accreditation 

Support and provide Safe Space project

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We are busy PROMOTING the City Centre and its businesses with a programme of events, marketing campaigns and promotions:

Attracting visitors and shoppers via our The Big Heart of Swansea brand

Big Heart of Swansea Loyalty card and App

Holding and supporting a calendar of events in the City Centre to attract visitors

Generating media coverage of Swansea BID and BID Business activities

Promoting the work of the BID and its businesses via a full range of social media channels

BID area Real Towns Tour App

Professional videography and photography of the BID area, its businesses and our events helping promote and raise awareness

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DEVELOPING the City Centre as an attractive place to invest and giving businesses the tools to flourish

Being a forthright and respected voice for BID businesses on a local, regional and national level

Identifying and reducing essential running cost savings for BID Businesses

Welcoming new businesses who have set up shop in Swansea City Centre

Holding free BID Benefits events held to support BID area businesses with practical advice

Providing free information and data to potential investors

Offering guidance on training, networks and grants

Sourcing shopper profile and demographics statistics

Deliver the Creative Bubble project in partnership with UWTSD

Facilitate, support and manage diverted giving scheme - Have A Heart

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We are always IMPROVING our City Centre to make sure it is attractive, clean and inviting

Removing Chewing Gum and Graffiti

Street washing

Taking part in handy-man schemes and projects

Provide BID area caretaker schemes and projects

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