British BIDS Show Some Love For Our Big Heart of Swansea Brand

September 25, 2017 10:08 am

If you are one of the hundreds of shoppers who don’t venture into Swansea City Centre without checking the latest offers and deals on their Big Heart of Swansea app first, then you already know it is invaluable.

And we are delighted that the Big Heart of Swansea app has been shortlisted for a British Bids award, for being innovative, exciting and very popular.

The British Bids awards highlight some of the most inventive and valuable work being done in BIDS up and down the country, and the judging process features an all-important public vote too, so if please cast your vote here before 28 September to show some love for the app.

Swansea BID Chief Executive Russell Greenslade says: “We are very pleased to see the Big Heart of Swansea app has caught the attention of the British BIDs judges.

“The Big Heart of Swansea campaign- with its app and accompanying red loyalty card, has been by far the most popular innovation we have launched as a BID –  It has almost become synonymous with Swansea City Centre.

“The card and app are used so widely by both daytime and nighttime shoppers that one of Swansea’s most popular retailers, Wilko, has reported to us that almost 100 percent of its shoppers either present their red card or use the app when they shop in the store.

“The main reason the app has stayed so fresh as a brand is that its offers are kept regularly updated and fresh, so they are useful and of interest to card and app holders. I’m grateful to all of the Swansea BID businesses who have helped us to do this by really buying into the Big Heart of Swansea brand and allowing us to offer up to 70 unique deals at any given time. I know Swansea BID Businesses who have backed the Big Heart of Swansea scheme have found it to be a valuable tool to help promote their business and their offer, so it is a great two-way street.”