Do You Want to Be Part of Swansea Arena’s Success?

January 26, 2021 9:05 am

Ambassador Theatre Group, which will run Swansea city centre’s new state-of-the-art arena is calling for businesses in the Swansea Bay City Region to register interest in providing building and food & beverage services to the venue. .

The new 3,500 capacity arena, part of the Copr Bay development, is set to deliver an additional net GVA of £13.4 million to Swansea each year, and operator ATG is seeking to procure local businesses in the building services and food and beverage sectors to supply its operations. Businesses interested in entering the procurement process must register their interest for consideration by the end of February.

Swansea Arena is expected to host 160 performances across music, comedy, egaming, sport and conference events for an estimated 230,000 visitors each year. The new venue will create the equivalent of 467 new full-time jobs, with the ambition that 70 percent of those will be recruited locally.

The development of the Arena marks the start of the £135 million Copr Bay Phase One project, comprising the arena – next to Swansea Marina – as well as new shops, restaurants, two new multi-storey car parks providing 960 spaces, city centre apartments, a 1.1-acre coastal urban park, and a landmark pedestrian bridge over Oystermouth Road.

Swansea city centre is one of the largest urban transformations currently being delivered in Europe; more than £1billion is being invested across the city, allowing Swansea to realise its potential to be one of the most vibrant places to live, work, visit and study in the UK. The arena also forms part of the Swansea City and Waterfront Digital District project which is being part-funded by the £1.3 billion Swansea Bay City Deal. Suppliers are invited to get in touch via email by Sunday 28 February and, following a filtering process, ATG will respond within 14 days with a supplier questionnaire.

To register interest, suppliers should email: [email protected]. Join the mailing list at to be the first to hear when tickets go on sale for Swansea Arena.  

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