We are pleased to have teamed up with First Cymru who are inviting BID area businesses to advertise their destinations and businesses on their new Open Top Bus route. The bus firm will also use its digital channels to encourage customers back on the bus as part of its ‘Live Local, Spend Local, Travel Local’ recovery campaign.
The eye-catching new Open Top bus, which launches on Saturday 29 May, will run seven days a week until the end of September. Travelling from Swansea Bus Station, along Swansea Bay to Mumbles before turning at Bracelet Bay. The firm is keen to hear from local businesses who would like to partner with them – this could include being part of the interior bus design or on First Cymru’s social media and digital channels.
The company is offering businesses access to these spaces and in return they are looking for businesses who could offer customers a small discount to customers if they show an Open Top bus ticket, or would be willing to display some information about the bus and its route to customers and clients on their premises.
Next month First Cymru is also rolling out its Let’s Get There Together campaign, which will promote a broader range of local attractions as part of the First Cymru recovery marketing campaign. If any BID area businesses would like to find out more about these advertising opportunities, please get in touch.
Swansea BID Chief Executive, Russell Greenslade, said: “We are delighted to team up with First Cymru on these exciting campaigns. The new Open Top Bus will be a real crowd-pleaser and its launch is a sign that Swansea is really bouncing back from the difficult times we have seen recently. Inviting our businesses to advertise on what will be a very popular service is a lovely gesture and we are pleased to back these very positive campaigns. If you would like to get on board with this exciting offer, please contact us at: [email protected] and we will give you further details.”
First Cymru’s Managing Director Jane Reakes-Davies said: “First Cymru is delighted to bring Open Top buses to Swansea Bay. What better way to enjoy the spectacular coastline we have here? It has been a difficult period for everyone, and we want to help showcase the local area, encouraging residents and visitors to experience the best of Swansea. This is the perfect opportunity to work closely with local businesses to build back the area, stronger than ever, with our bus network as the means to get about.”
Tags: advertising, First Cymru, open top bus, summer, Swansea