Bid Operations; Marketing & Events

The BID’s national award-winning Big Heart of Swansea campaigns has been a great success story for the BID and for the City Centre, delivering a much-loved loyalty card scheme as well as a dedicated programme of special events and projects.

The campaign has also become a great year-round marketing tool and FREE social media platform for our businesses, helping us attract more and more visitors and shoppers to the City Centre to support our BID area businesses.

We have also created and manage our own Big Heart of Swansea App that’s available absolutely FREE to download in the App Store and Google Play and provides a FREE App for our businesses to use that further supports our BID area businesses that provide an offer/promotion for our successful Loyalty Card scheme.

We also delivery and sponsor a calendar of one day to week long events such as Swansea Triathlon, Swansea Half Marathon, Festival of Transport, Student Shopping Events, Live Music Events such as Swansea fringe and the big weekend, Fashion Events, St Davids Day/week celebrations/parade and Food & Drink Festivals.

We have also introduced a FREE Swansea Real Town Tour app that takes users on a tour of the highlights, hidden gems and lesser-known spots in Swansea City Centre – from its castle to its cafes and from its arcades to its art galleries sharing fascinating insights and historical facts along the way. The app includes inbuilt audio voice-overs, up-to-date weather information, locations offering free Wifi and more. You can download the FREE Swansea Real Town Tour app from Google go or from the App Store.

Our year-round marketing campaigns/strategies are driven by numerous vehicles that include regional press/online, radio, facebook, twitter and Instagram, as well as robust and tangible direct email and mail platforms with our Public Relations and Communications, managed by the award-winning BID area business MGB PR.

We also provide regular live entertainment using our Santander sponsored stage which is positioned at different locations around the BID area with the live entertainment provided by our Creative Bubble scheme adding more vibrancy to the BID area.

We have also delivered Easter Egg Hunts, Giant Easter Egg story time, Easter time petting farm, Kids Summer Camp, Super Hero Days, Paw Patrol, Fitness Events, Santas Post Office, Independents Retailer Month events, Independents Day events and promotions, family-focused Halloween events, adult-focused Halloween events such as Zombie runs.

More information on our events can be found here via our Big Heart of Swansea website.

contact us about this initiative