Bid Operations; PROMOTING & SUPPORTING

Swansea city centre has so much to offer, and we are working to maximize its potential. Through seasonal experiences, promotional activities and marketing campaigns, the BID will continue to promote our businesses and the city centre to visitors and residents to help increase footfall and spend in the city centre.

Promoting businesses:

We promote businesses through our free BID and Big Heart of Swansea social media channels, websites, marketing campaigns and events. We are revamping and investing in new technologies for our discount/loyalty Big Heart of Swansea card and brand which has over 155,000 in circulation
and a database of over c. 20,000.

Promoting the city to residents and visitors:

Our Big Heart of Swansea website has tens of thousands of unique visitors per year and a rapidly growing social media following of over 16,000, growing on average of 17% year on year. We work with partners to promote the city centre to visitors and create new opportunities for our members to
showcase their business. We work collaboratively on exciting seasonal experiences, campaign activities to help attract more visitors and residents into the city centre. We will aim to maximise the busy periods of the year.

Support for events:

Quality events bring footfall into the BID area, and many of our businesses directly benefit from the increased footfall. We promote and support events to attract as many visitors as possible.

We provide support, guidance and signposting to new and existing events to become financially sustainable. We work to enhance events with
business engagement, promotional campaigns and marketing support.

Supporting Businesses:

Delivering cost-saving schemes and cutting costs off the bottom line remains a focus, and we use BID’s buying power to negotiate favourable rates on an array of services and products. We work towards reducing business costs even further and cutting bottoms line costs.

We promote and engage with workers in and around the BID area to promote what’s on and to communicate any promotional offers using our free social media and digital platforms and further fully utilise our in-house customer management system and direct messaging services to benefit all.

We provide support and management of recognised accreditation platforms for businesses to work towards, such as our Best Bar None scheme and our key partner support for national accreditation kitemark Purple Flag, which we were the first city centre in Wales to secure in February 2015 and have worked hard to maintain ever since.

The student market is an essential economic driver for the BID area and our businesses. We use our mature relationships with our cities universities and colleges to gather informed intelligence of what this demographic wants and needs, and work to recruit and maintain them after graduating through projects such as our Creative Bubble with The University of Wales Trinity St David’s, which has delivered hundreds of events and supported thousands of students since its inception.

We will also provide a dedicated Big Heart of Swansea Gift Card aimed at keeping money in the BID area and have plans underway for a new BID lead business information centre.

contact us about this initiative