Supporters Urged to Back Swansea High Street to Win ‘Best British High Street’ Award

August 12, 2019 4:26 pm

Swansea High Street is in the running to win a coveted Great British High Street Award, having made the finalist shortlist – and Swansea BID (Business Improvement District) is urging supporters to show their support in the public vote. 

Swansea High Street in on a shortlist of 12 high streets across Wales and the wider UK, in the Champion Award category, with Narberth and Treorchy also in the running in Wales. The Great British High Street judging panel looks critically at the issues of Community, Customer Experience, Environment and Digital Transformation, when making its assessment. And judges were impressed by Swansea High Street’s steady improvement, thanks to:


  • Work by Swansea BID to support High Street traders and boost their visibility and profile
  • Multi-million pound investment by local developers, Coastal Housing, to revitalise High Street
  • Targeted crime reduction initiatives by South Wales Police
  • Eye-catching businesses, many operated by young entrepreneurs, being established in High Street, showing a vote of confidence in its sustainable future
  • Swansea BID was instrumental in ensuring Swansea was the first city in Wales to benefit from the free InLinkUK BT service. Two of these wifi points are in High Street – a boon for local business by boosting connectivity.
  • Swansea Tech Hub, established in the Urban Village, providing space for 20 digital start-ups 
  • Two multi-million student housing blocks being erected next to Swansea train station, set to be populated with more than 1,300 students
  • High Street’s strong arts and culture offering, thanks to venues like The HystVolcano Theatre, Galerie Simpson and Elysium Art Bar ensuring High Street remains vibrant long after evening commuters have headed to the station
  • The positive work of High Street Traders Association as a strong voice for the High Street community


Russell Greenslade, Swansea BID Chief Executive, said: “We are very pleased to see Swansea High Street in the running for this coveted national prize. We hope Swansea supporters will get behind the important public vote, to help propel High Street to a win.

“Swansea High Street has a number of challenges – as do all High Streets across the UK – and these are being faced head-on by all of the relevant partners and stakeholders. It is important that we recognise the very positive work that is going on to boost the fortunes and the success of High Street, long-term. And it is important that we note the improvements that have been going on over the past years and months. Ongoing investment, a sense of local pride, targeted crime reduction initiatives, the hard work and commitment of High Street businesses, and a determination to make one of the busiest thoroughfares into Swansea an ongoing success story, have already left their mark on High Street, and they will continue to do so. Let’s get behind Swansea High Street and make our support known in the public voting section of the great British Hight Street Awards.” 

Swansea Council Leader, Cllr Rob Stewart said: “Swansea BID and the Council recognise High Street is a street which is undergoing a transformation into a part of the city centre where businesses thrive and somewhere we can all be proud of. There is a huge amount of investment (£110m) going into High Street that will transform the area and Swansea Council is playing its part in delivering this.

“Major organisations such as Coastal Housing and Trinity St David University are showing confidence in the street by investing millions to develop sites which will lead to a huge increase in footfall for local businesses in the area. This is in addition to new hi-tech businesses who have previously moved in and are helping to provide real progress in terms of the regeneration of High Street.

“The Council has helped to provide grants to other businesses to enhance or bring back into use key buildings on High Street and the surrounding area – these include improvements to the Grand Hotel opposite the station, the rescue of the derelict building at 71 High Street as well as new leisure and retail businesses on The Strand and Castle Street.”

Members of the public can cast their vote here:

The winners of the Great British High Street Awards will be announced in November.

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