Swansea Flies the Purple Flag For a Great Night Out

October 23, 2019 1:53 pm

We are delighted that Swansea City Centre has retained its prestigious Purple Flag status for 2019 – well done to everyone who puts in so much effort to keep Swansea City Centre a safe,vibrant and enjoyable place to be in the evening and night time.

Run by the Association of Town and City Management (ATCM), Purple Flag status rewards city centres where visitors can expect an entertaining, diverse, safe and enjoyable night out. Swansea City Centre was first awarded the status four years ago in recognition of the excellence of its evening and night-time economy from 5pm-5am. 

Swansea BID Chief Executive Russell Greenslade said: “The Purple Flag is a hallmark of quality and safety and I’m delighted to see Swansea fly it again for 2019. Purple Flag accreditation does much to enhance Swansea’s reputation and I’m proud of the hard work of our dedicated Evening and Night Time Economy Officer, Taxi Marshals, Rangers, cleansing team and our city centre businesses who have put a lot of work into incorporating its principles into everything they do. This is highlighted too, in our recent Best Bar None Awards we hosted in the City Centre to recognise some of the night time businesses that are keeping public safety front of mind at all times.  This year is important for the City Centre in many ways, not least because of the exciting regeneration work that is pressing ahead, and that will make our city an even more attractive place to live, work, study, visit and, importantly, to invest.”

Robert Francis-Davies, Swansea Council’s cabinet member for investment, regeneration and tourism, said: “It’s great to have retained the prestigious Purple Flag; it’s another significant feather in our cap as we celebrate our first 50 years as a city. The success reflects all the hard work by partners that helps make the City Centre evening and night-time visiting experience as vibrant, safe, diverse and enjoyable as possible.

“We have won the status every year since 2015 and were determined to gain the recognition again. All partners work together on our Purple Flag bid and on driving a strategy for the continuous improvement of our city centre’s evening and night-time economy. All partners involved deserve huge credit.

Partners involved in the management of Swansea’s evening and night-time economy include Swansea Council, Swansea BID, South Wales Police, Swansea Street Pastors, St Johns Ambulance, The Swansea Fringe, Swansea University, University of Wales Trinity Saint David, many city centre businesses, the Swansea Bay University Health Board (formerly ABMU), Mid and West Wales Fire and Rescue Service, Coastal Housing and several developers.

Swansea is one of one two Purple Flag areas in Wales, being the first Welsh location to secure the award.  The scheme forms a key part of the approach being adopted to support the area’s vibrant evening and night time economy which will soon be transformed with the addition of a £120m Digital Arena complex and the roll out of plans to upgrade Wind Street.

As part of the latest accreditation process Swansea has been shortlisted for two more national ATCM awards – one focused on wellbeing, the other on its outstanding contribution to the night time economy.

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